Add Clean Getaway: Meat Waste Joins Biofuels At Luxury Jet Show
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<br>By Allison Lampert<br>
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's greatest industry program in Las Vegas luxury jets are [tempting](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) purchasers with their streamlined silhouettes, plush cabins - and increasingly, their usage of alternative fuels.<br>
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<br>Fuel manufacturers and jetmakers are eager to display unique forms of aviation fuel considered less damaging to the environment, from used cooking oil to the noticeably less glamorous meat waste.<br>
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<br>[Business jet](https://forest500.org/rankings/companies/mission-newenergy-limited) operators, like airline companies, have bowed to ecological pressure on air travel and devoted to cutting in half carbon emissions by 2050 compared with 2005.<br>
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<br>Their hope is that [embracing sustainable](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) fuel to suppress emissions could make company jets more appealing to ecologically conscious buyers - particularly corporations dealing with questions over sustainability from shareholders or green campaign groups.<br>
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<br>The availability of less polluting personal jets could also spare the rich and famous the negative promotion [experienced](https://www.bloomberg.com/profile/company/MNELF:US) by Britain's Prince Harry and his partner Meghan over a recent private jet trip to southern France.<br>
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<br>Five Gulfstream jets on screen in Las Vegas are using California-produced fuel from inedible [beef tallow](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053).<br>
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<br>The [current waste-based](https://forest500.org/rankings/companies/mission-newenergy-limited) fuels include "fats, grease and oils that are by-products of the food industry," said Bryan Sherbacow, chief industrial officer of Boston-based [biofuel](https://www.pinterest.com.au/missionnewenergy/) producer World Energy, which produces fuel from meat waste utilized by Gulfstream.<br>
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<br>"All of our product is inedible."<br>
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<br>Some of the other 79 aircraft on display screen are expected to be powered by 150,000 gallons of other renewable fuel blends expected to be pumped at the program.<br>
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<br>FLIGHT SHAMING<br>
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<br>Private jets account for less than 0.1% of overall yearly carbon emissions globally, but can produce, on average, as much as 20 times more carbon emissions per guest mile than jetliners, according to the charter company Victor.<br>
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<br>[Prince Harry](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) has protected his occasional use of private jets to guarantee his family's security, and has stated that on the uncommon occasions he does not fly commercially he offsets his emissions.<br>
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<br>But planemakers state incidents such as the furore over his travel plan have actually added fresh challenges for a market already striving to validate its [contribution](https://pitchbook.com/profiles/company/51278-86) to cutting corporate expenses.<br>
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<br>"Incidents of flight shaming including the usage of personal jets are regrettable when you consider that our industry has delivered fuel efficiency improvements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.<br>
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<br>Bombardier thinks [increased sustainable](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) [fuel usage](https://www.businessnews.com.au/Company/Mission-NewEnergy) will help the market make inroads with corporations and [rich buyers](https://forest500.org/rankings/companies/mission-newenergy-limited). According to industry data, [billionaires](https://www.businessnews.com.au/Company/Mission-NewEnergy) only have a 19% service jet ownership rate.<br>
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<br>But even an image [makeover](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) - with jets sporting stickers like "this airplane flies on sustainable fuels" and organisers adding alternative fuel pumps for checking out [planes -](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) is unlikely to please all [critics](https://www.businessnews.com.au/Company/Mission-NewEnergy) at the Oct 22-24 luxury jet occasion.<br>
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<br>Environmentalists and some analysts stay hesitant that biojetfuels, usually combined 50-50 with kerosene, will make a substantial influence on public understandings about luxury travel.<br>
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<br>"No amount of [Jatropha](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) or Brazil-nut fuel can make company jets look eco-friendly," stated air travel analyst Richard Aboulafia.<br>
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<br>Demand from service jet operators for renewable fuels now far [surpasses](https://pitchbook.com/profiles/company/51278-86) supply and their interest might drive future production, Sherbacow said.<br>
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<br>World Energy, which produces 40 million gallons of [biofuel](https://www.crunchbase.com/organization/mission-newenergy) at its California plant, might broaden production up to 150 million gallons by 2022.<br>
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<br>Corporate charter companies and specialists are also seeing more interest from clients who wish to [purchase carbon](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) credits to balance out [emissions](https://pitchbook.com/profiles/company/51278-86) from their flights.<br>
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a role in a corporate jet usage study his company just recently finished for a Fortune 500 company.<br>
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<br>"At the end of the day, I believe that rate, expense per hour, variety, speed and efficiency, that's still the (sales) motorist. But I believe individuals are becoming more knowledgeable about the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br>
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